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Could manufacturer popularity really be based on region?
Published: Monday 13th of October 2014 | Author: Holly | Category: Industry News
An interesting survey carried out by CAP Automotive revealed a pattern in the trading of cars according to region.
The results showed that Vauxhall domineered in the North of the country whereas BMW prevailed in the South and Midlands. Ford was most popular with Western regions.
The findings come from analysis of almost 15,000 car valuations consumers conducted over a 30 day period with a view to selling or trading in their existing car.
CAP’s retail and consumer expert, Philip Nothard, said: “September was not just a record-breaking month for new-car sales; it revealed a pattern among motorists looking to sell a car.
“Of course, we would always expect popular cars like the Vauxhall Astra and Corsa or Ford’s Fiesta and Focus to feature highly in an analysis of this kind, simply because they are so common - even seeing the BMW 3 Series featuring so strongly does not surprise us, because that’s a model that has gone mainstream in terms of volume over recent years.
“But seeing the country divided so clearly along regional lines between Vauxhall, Ford and BMW certainly gave us a surprise.
“For dealers, this suggests that what they can expect to be offered in part-exchange will vary by region. And it might just be that anyone seeking the richest pickings among used-car choice could do better by looking outside their own area instead of assuming used cars are evenly spread around the country.”
With Concorde operating across the Midlands and East Anglia we see it as no surprise that we service many BMWs.
About Concorde Auto Centre
With branches in Cambridge, Coventry, Leicester, Milton-keynes, Northampton, Norwich, Oxford, Peterborough, Swindon and Wisbech, Concorde Auto Centre offers a wide range of professional services with highly trained auto technicians always on hand to fit new parts or to offer advice to our loyal customers. Call us today to get the best prices on new car tyres fitted, winter car tyres fitted, wheel alignment, car exhaust systems, air conditioning recharges, replacement brake pads and discs, booking in your car for its MOT, car servicing, cambelts, shock absorbers, engine rebuilds, vehicle diagnostics, clutches, batteries, tow bars, turbo inspection and car gearboxes
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"Having taken my car into the Leicester branch for a service, MOT,and new tyres.I could not have been more pleased with the service from start to finish plus the fact that I saved money compared with the Citroen main dealer price."
RAJ - 09 Apr 2014